It looks like Gwen Stefani is taking her talents over to the makeup industry!
On Friday, the “Hollaback Girl” announced that she was launching her own beauty line called GXVE. Gwen posted a video to her Instagram showcasing a glamorous clip of her doing her own makeup in 1997. Gwen paired the video with the caption, “GXVE BY GWEN STEFANI, the next chapter starts March 3rd.”
Gwen’s beauty line will be available for purchase online on March 3rd and expand to Sephora on March 10th. GXVE will begin the launch with eight products ranging from $28-$48. The line will feature an eye shadow palette, pencil eyeliner, primer, and Gwen’s infamous red lipstick.
Gwen says creating GXVE has been in the works for a while and is one of the reasons why she kept her signature red lipstick a secret.
“People have asked me my entire life, ‘What color lipstick are you wearing?’ That was the number one question I’ve had in my entire career … and I would never tell people what color I was wearing, ever. I don’t know why, but I guess it was probably meant to be that I was going to do this one day,” Gwen says.
According to the 52-year-old singer, her beauty obsession started when she became a makeup artist inside of a mall.
“There’s nobody else who could come close to being more authentic about makeup than I am when it comes to doing a line because it’s what I’ve been doing my entire life.”
If you have ever spent hours trying to perfect Gwen’s iconic red lipstick pout, don’t worry, she has you covered now.