Ice Cream Company Offering Everyday Athletes $5K to Stay Committed to New Year’s Resolutions

Halo Ice Cream is taking an innovative approach to inspire individuals to accomplish their New Year’s resolutions.

Halo Top has unveiled a fresh initiative and endorsement agreement for individuals with goal-oriented resolutions this year. The low-calorie, high-protein ice cream company has opened up applications for individuals interested in becoming a Halo Top Athlete.

According to the brand, ten fortunate athletes will receive a $5,000 stipend, exclusive merchandise, and a series of personalized coaching sessions to assist them in reaching their objectives. They will also get a talent manager and a generous supply of Halo Top ice cream. This endorsement opportunity, designed to motivate individuals to stick to their New Year’s resolutions, is accepting applications through the company’s website until January 20th.

To be eligible, applicants must have a specific goal, reside in the United States, and be at least 18 years old. If chosen, Halo Top Athletes will be required to create a weekly 30-second video update for eight consecutive weeks, sharing their progress toward their goal while enjoying ice cream. These videos will be showcased on the company’s website for fans of the low-calorie ice cream brand to watch. The Halo Top Athletes will officially commence their collaboration with the brand on February 20th, which Halo Top refers to as “signing day.” The challenge will conclude in mid-April.