Heinz is bringing in Halloween by once again rebranding its famous ketchup as “Tomato Blood.”
Don’t worry, the ketchup does not contain actual blood. Heinz has simply redesigned their bottles to read “Tomato Blood” in a larger font with the words “Tomato Ketchup” underneath in smaller letters. Heinz has also replaced its traditional tomato logo with blood drip.
The company has launched its spooky campaign with the help of Toby, the vegetarian vampire. In social media marketing videos, the 280-year-old ghostly “influencer” is seen drinking the “blood” directly from the bottle to intrigued witnesses.
“The limited-edition Heinz Tomato Blood Ketchup bottle features the iconic ketchup people know and love in a design even vampires can appreciate,” stated Alyssa Cicero, Brand Manager, Communications for Heinz.
While this may be the first time we are seeing their vampire spokesperson, this is not the first time that Heinz has rolled out the “Tomato Blood” line during the scary season. Last year, they launched the “Tomato Blood” Halloween costume makeup kits. They even took it a step further with the Tomato Blood Ketchup Pop-up at the temporary Heinz Halloween Store in Los Angeles.
In the past, the company has remixed its bottles for various reasons. In 2019, they unveiled the “Tomato Edchup” bottles in collaboration with singer Ed Sheeran.
Heinz “Tomato Blood” bottles are available in grocery stores now for a limited time.