The internet asked, and Heinz answered, sort of. In a bold move, Heinz and Smoothie King are rolling out the Heinz Tomato Ketchup Smoothie starting August 6th.
This unusual blend mixes Simply Heinz Ketchup with strawberries, raspberries, apple juice, and açai sorbet.
“We really leaned into the idea of creating something provocative,” said Angie Madigan, vice president of elevation marketing at Kraft Heinz. “It was important to strike distinct yet well-balanced ketchup notes.”
Smoothie King’s Lori Primavera added, “We spent months perfecting this recipe. It’s unlike anything we’ve done before.”
Available for $5.70 at select Smoothie King locations in cities like Miami, Chicago, Atlanta, and NYC, the drink celebrates peak tomato season. Fans are encouraged to post reactions using #KetchupSmoothie.
Would you try it?
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