Clothing retailer H&M will soon allow its U.S. customers to rent suits for free, for up to 24 hours. In a recently launched campaign, the brand shared that it wanted anyone attending a job interview “to make a powerful first impression.” The service was recently launched at stores in the United Kingdom, and starting May 13, the same service will be available to customers in the United States.
An H&M rep told Business Insider that customers have a full day to use the rental and will have to return it in a prepaid return bag to one of the store’s drying cleaning partners.
The move is reportedly a part of a sustainability-focused effort by the retailer, which launched a “conscious collection” nearly a decade ago. The global brand is looking to create sustainable clothing and opportunities — by 2030, the company plans to use only recycled or other sustainably sourced materials.