Ch-ch-ch-chia! Chia Pet has added a new figure, rapper Ice Spice.
The company, alongside Chicago lifestyle brand Living Product, confirmed the news on Wednesday.
The “Munch” rapper’s figurine boasts her signature orange Afro. Buyers can expect the chia sprouts to take one to two weeks to fully sprout, Billboard reported. The item will also include her pink hoodie and $100,000 diamond chain with a cartoon rendering of her face.
“Like my lyrics say, ‘I’m breakin’ records and I’m breakin’ news,'” she said in a statement. “I’m not sure who stole whose look, but I’m into it and am very excited about this fun partnership. Chia Pet is an iconic brand with a dope jingle – so we have that in common.”
A commercial advertising the Munchkin-approved product has also been released.
“My manager Tara is such a beast,” JB Brode, founder and owner of Living Product, told Complex. “She connected us to help design merch for Ice Spice. Ideating around that led us to this lightbulb moment like, ‘Damn, an Ice Spice Chia Pet would be crazy.’ It started as just an idea for a graphic, but we knew that the idea deserved its own moment. We pitched it to Spice’s team, who graciously let us pursue the official collaboration with Chia, and many months and negotiations later here we are. The commercial really brought it full circle for us. Our guys at Pio Mio Studios executed our vision perfectly and it tied everything together beautifully.”
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