IHOP is adding burritos and breakfast bowls on its menu as to-go options starting at just $5.99.
“Burritos are the #1 fastest growing breakfast menu items in America. So, as the breakfast leader, IHOP needed to create some great ones,” Brad Haley, Chief Marketing Officer, said. “We know our guests are looking for menu items that are portable for take-out and delivery, which made our new line of Burritos & Bowls a natural fit.”
The six new menu options are:
- The Classic: This burrito (or bowl) features scrambled eggs, an option of bacon pieces or diced sausage, shredded Jack and cheddar cheese and hash browns, and served with a side of salsa.
- Country Breakfast: Another breakfast-friendly spin, this one has scrambled eggs, diced ham and sausage, fire-roasted peppers and onions, shredded Jack and cheddar cheese, and hash browns. It’s served with a side of gravy.
- Spicy Poblano Fajita: A more hearty option, this fajita includes shredded beef, scrambled eggs, poblano, and Serrano peppers, red peppers and onions, shredded Jack & cheddar cheese, fresh avocado, and hash browns — served with a side of poblano queso.
- Southwest Chicken: For the chicken lover, the Southwest Chicken burrito or bowl includes grilled chicken, scrambled eggs, hickory-smoked bacon pieces, green peppers and onions, tomatoes, queso sauce, shredded Jack and cheddar cheese, fresh avocado, and hash browns. This comes with a choice of salsa or chile Verde salsa.
- New Mexico Chicken: More lunch-friendly, this dish is made with grilled chicken, hickory-smoked bacon pieces, green peppers and onions, tomatoes, queso sauce, shredded Jack and cheddar cheese, a blend of fresh avocado and rice. It also comes with a choice of red salsa or chile Verde salsa.
- Spicy Shredded Beef: This lunch or dinner option is made with shredded beef, poblano and Serrano peppers, red peppers and onions, shredded Jack and cheddar cheese, avocado and rice, and served with a side of poblano queso.
IHOP, like many restaurants, suffered last year because of the pandemic. According to Business Insider, sales were down 40.4% in the second quarter and 23.5% in the third.
“I’d like to highlight that the overall breakfast category in general remains challenged, as the morning meal has been oftentimes replaced at home, due to the diminished work transit,” Jay Johns, IHOP President, said.