Industry Veteran Launches Black Owned Rosé Wine Brand Geared Toward Multicultural Millennial

Earlier this month, Wine and Spirits Industry veteran, Donae Burston, launched a brand new, black-owned premium rose wine label geared toward the multicultural millennial. In collaboration with Domaine Bertaud Belieu Winery, Burston’s La Fête du Rosé was inspired by his “zest for life and boundless appetite for travel.”

And now, for the multicultural millennials “who have a thirst for life, travel, and wine,” Burston has created a new wine “to share the joy he has received from his travels” through the brand new wine label. 

“We couldn’t be more excited to bring La Fête to market,” Donae Burston, CEO of the wine said. “To us, La Fête is much more than a traditional rosé brand; it’s a feeling and a lifestyle that we’re thrilled to be able to share. We’ve teamed up with one of the most prestigious winemakers to formulate what will be one of the best rosés on the market.” 

“In my 15+ years of experience in the industry, I realized that many brands served a very one-dimensional audience,” Burston continued. “The world we live in is multicultural, and we wanted to create a wine that reflected that; La Fête aims to be inclusive and to appeal to people from all cultures and backgrounds. La Fête is a party, and everyone’s invited.” 

In addition to gearing his brand toward millennials of different cultures and backgrounds, the company will also send proceeds from its sales to various programs that send “underprivileged, low-income youths overseas to help them develop new skillsets and grow as global citizens.”