Instagram is reportedly implementing a new feature in which images that have been photo-shopped will be labeled as “false information” and could cause trouble in paradise for many IG models and influencers who previously got away with altering their images for likes.
According to HypeBeast, the app will begin determining the authenticity of an image using “a combination of feedback from our community and technology.” The image is then passed on to third-party independent fact-checkers, and if they determine that the image has been altered, a “False Information” warning message will be added to the post.
However, the images won’t be hidden. “We don’t hide content because it’s photoshopped, we apply a label when a fact-checker has rated it,” a spokesperson for Facebook (who owns Instagram) said. “Upon review from the fact-checker, they changed the rating, so it is no longer being labeled as false on Instagram and Facebook.”
Although the images will not be removed, they will be hidden from Instagram’s Explore and Hashtag pages and automatically flagged in future posts. Users can still view the image and read up on why the photo was hidden.
The change was discovered by San Francisco-based photographer Toby Harriman, who came across a hidden image on his feed but found out it was only a photo of a man standing on rainbow-colored mountains. “Looks like Instagram x Facebook will start tagging false photos/digital art,” the photographer wrote in a Facebook post.
While the tool may be beneficial in ridding the app of misinformation, Harriman pointed out that it could pose a barrier for digital art. He continued on the post, “Interesting to see this and curious if it’s a bit too far. As much as I do love it to help better associate real vs. photoshop. I also have a huge respect for digital art and don’t want to have to click through barriers to see it.”
This could get pretty interesting.