Rapper J. Cole announced on his Instagram that he will be releasing his new documentary, Applying Pressure: The Off-Season Documentary.
The documentary will go behind the scenes of the rapper’s new album ‘The Off-Season.’
The Off-Season is the first of three albums the rapper teased in an Instagram post from December 2020, which sparked rumors about his impending retirement from the rap game. The following albums will be named It’s a Boy and The Fall-Off, a play on his first mixtape, The Come Up, released in 2007.
He gave a sneak peek at the album last week with the release of “I n t e r l u d e,” a new song he co-produced with T-Minus and T. Parker.
Yesterday the rapper wrote on his Instagram: “Applying Pressure The Off-Season Documentary Dropping tomorrow at 1 pm ET.”
He then showed a clip of the documentary that showed the rapper in the studio, playing ball, and traveling.“This is the moment that a lot of your favorite rappers hit a crossroad,” you hear his voiceover say.
“Are you OK with getting comfortable if you leave no stone unturned creatively? I thought a lot about that – ‘Nah, I’m not cool with that.’”
The Off-Season cover art is similar to Cole’s debut mixtape, The Come Up, with Cole standing in the right corner against a cool-toned city backdrop. What distinguishes The Off-Season artwork from his previous is a basketball hoop set ablaze in the background, which could reference his almost-career as a ballplayer and remain consistent with his previous sports-themed album concepts, including The Warm Up, Sideline Story, and Friday Night Lights.