Jack in the Box launches a temporary restaurant with a captivating concept centered around the California icon, Snoop Dogg.
During the July Fourth holiday weekend, Jack in the Box has introduced a temporary pop-up restaurant in Inglewood. The fast-food chain, based in San Diego, has named the limited-time eatery “Dogg in tha Boxx.”
The menu at this Snoop Dogg-inspired restaurant features delectable items such as the Snoopadelic Shake and the Snoop Munchie meal. In addition to the culinary delights, fans of the renowned rapper’s music can indulge in a unique experience at the “Dogg in tha Boxx” restaurant.
According to the eatery, visitors can bask in Snoop Dogg’s aura by sitting on his throne and marveling at the presence of lowriders, which are iconic symbols of Los Angeles. Snoop Dogg himself has a profound admiration for these vehicles, with a particular fondness for the Cadillac DeVille.
Last month, Jack in the Box unveiled its collaboration with the Long Beach native. The result was a one-of-a-kind 24-hour fast food establishment in Inglewood, named the “Snoopified” location. This unique partnership aimed to cater to those who experience late-night cravings, aligning with the brand’s existing practice of having many of its permanent restaurants open for extended hours, ranging from 18 to 24 hours.
“Jack in the Box and Snoop are both known for their unruly leadership and doing things their own way, it was only natural to work together,” spokesperson Mijal Tenenbaum said. “Snoop speaks directly to our late-night crowd – fans of our menu that are more inclined to pick up Tiny Tacos or Curly Fries from 10 p.m. to 4 a.m.”
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