The Jamaican Bobsled Team aims to raise money through NFTs to compete in the 2022 Winter Olympic Games.
Having first debuted in the 1988 Winter Olympic Games, the Bobsled team inspired the 1993 Disney film, “Cool Runnings.” The team is hopeful that digital art will help obtain valuable resources for next year’s games, including adequate equipment.
Author of the book that “Cool Runnings” is based on and former Jamaican Bobsled team member, Chris Stokes, says that the “single greatest challenge is to acquire elite quality racing sleds and runners.”
“It does not matter how talented you are or how hard you work; without competitive equipment, you can’t reach your potential.”
Chris Stokes, Jamaica’s Ministry of Culture, Gender, Entertainment and Sports, Jacob York electric token and the team’s sponsorship agent, Rohan Midha, have joined forces to present the one-of-a-kind NFT Drop initiative. The offering will combine authentic digital and physical pieces from Jamaican musicians and art lovers.
The NFTs will feature designs by Jamaican artists for each of the six Jamaica bobsleighs that will race in the 2022 Olympic Winter Games. The first drop will feature work from renowned NFT artist Gabe Weis.
All proceeds from the NFTs will go directly towards funding Olympic training, top-of-the-line equipment, and housing for the games.
Rohan Midha says, “In addition, it will help move the NFT space into mainstream for artists, athletes, entrepreneurs and more to claim, own, manage and monitor their own brand value. It’s a shift in power to the creator and away from commercialization; a seismic shift in how value is owned, accumulated and traded.”
“I think there will be a shift towards social equity plays, this is one of the projects that will act as a catalyst so the NFT space will be recognized more widely for the social equity, which will allow more non-profits, NGO, etc. to enter the space from a non-profit angle,” states Jacob York of electric token.
The NFT Drop by the Jamaican Bobsled Team will be unveiled later this year in hopes of meeting funding goals before January 16, 2022, which is their winter Olympics qualifications date.