Jay-Z Files Docs To Trademark ‘Jaybo’ From “Story of O.J”

#JayZ’s “Story of O.J.” was a major hit among the masses, as he dropped gems to push the culture forward. Hov shared tips and tricks on how we, as a culture, can construct a plan to transform our achievements and success into something much bigger than what society “allows.”

After the release of the powerful song, Hov dropped an animated video to illustrate his message. The video featured the animated lead character, Jaybo, who will now be featured in fashion and homewares, TMZ reports.
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According to the publication, S. Carter Enterprises has just filed documents to trademark the animated character with plans to print and distribute the image on clothes, blankets, dishes and more.
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Would you purchase a Jaybo sweatshirt?