It wasn’t too long ago that Jigga said “I make the Yankee hat more famous than a Yankee can” and maybe that was a hint of things to come. It was recently announced that you will be seeing a lot more Rocawear at the Yankee Stadium. Rocawear will have branded signage as well as integrated promotion through out the 2012 season.
Final details of the partnership have yet to be revealed. “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!” says Jameel Spencer, Executive VP of Marketing at Iconix Brand Group.
Gotta love Jay Z, He thinks it, he speaks it, he makes it happen.
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