JetBlue has introduced its fresh TrueBlue loyalty program, designed specifically to cater to customers who don’t fly often but still want the perks of its frequent-flyer program.
In an effort to enhance the experience for occasional flyers, the low-cost airline is revamping its elite Mosaic loyalty system, dividing it into four tiers. Customers can now collect “tiles” to progress through the levels and unlock additional rewards, enabling travelers who fly infrequently to enjoy an elevated journey with JetBlue.
Members of the new TrueBlue program will have the ability to monitor their advancement across the tiers as they acquire additional tiles. By making qualifying purchases through JetBlue, its vacation program, and American Airlines flights through the airlines’ partnership, customers can earn one tile for every $100 spent.
Once members accumulate ten tiles, they will have the opportunity to select from a range of “Perks You Pick.” For every subsequent set of ten tiles earned until they reach the Mosaic status at 50 tiles, members can choose a new perk. The assortment of rewards available includes advantages such as early boarding, a complimentary first alcoholic beverage on each flight, access to expedited security lanes at numerous airports, double vacation points, free checked bags, and bonus points added to a member’s TrueBlue balance.
Upon reaching 100 tiles, second-tier members will be granted up to 7 inches of extra legroom without any additional charge. The third-level members will receive four certificates to upgrade Core tickets to the luxurious Mint class. The fourth and highest level offers additional certificates for upgrading from Core to Mint at no cost, along with credits for helicopter transfers between Manhattan and JFK or Newark airports.
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