John Legend Takes on Yelp With the Launch of His ‘It’s Good’ Food and Travel App

John Legend has entered into the tech industry with a new food and travel app, It’s Good and it’s currently in beta as an invite-only platform.

According to The Wall Street Journal, the app is “a more curated and personal recommendation engine than existing platforms such as Yelp and Google Reviews” that only allows for recommendations.

“We are really looking at a real-world problem that has not been solved really since Yelp first started, which was 20-something years ago,” said It’s Good CEO and co-founder Mike Rosenthal.

On the It’s Good website, Legend shared the inspiration behind the app’s creation.

“My friend always reach out to me for ‘my list’ of restaurants in the cities I’ve visited,” said Legend. “With It’s Good, we sought to create a trusted community for food-lovers to recommend their favorite spots and discover new ones through a user-friendly platform that’s easily shareable and beautiful.”

Rosenthal added, “For years, I’ve dreamed of a platform built specifically for those trusted connections, to help me travel, or find a new local favorite. I’m so proud of what we’ve built, and I’m so excited for what we have coming”