Kanye West and Jason Lee of Hollywood Unlocked teamed up to create an exclusive event for black journalists.
On Sunday, Ye invited 50 black journalists to discuss the importance of reclaiming the narrative, cancel culture, and taking ownership of one’s brand.
Attendees sat at a triangular-shaped table in a dimly lit venue while sharing a meal. Moderated by Lee, “The Future Brunch” opened with a few words from Ye and his mission on creating a movement rather than a moment during what Ye has now dubbed “Black Future Month.”
Ye concentrated on the idea of controlling his own narrative. “It’s not about me. It’s about us,” he said. “They can’t tell us what to say. We’re too powerful.”
The self-made billionaire shared the importance and value of black media. “Me and Virgil [Abloh] believed in black design,” continuing, “Now we need to invest in Black,” said Ye. “God uses me as a vessel– we declare Black Future Month. The future — not the past.”
After speaking, Ye shared a heartfelt video highlighting his journey and efforts to reclaim his personal narrative. He told guests the footage would be joined by similar videos from other artists revealing their own Black Future.
Michelle Mitchel, Strategic Communities Program Manager and Media Partnerships at Meta, joined Lee to moderate a Q&A style discussion with commentary from Ye, the journalists, and black executives from Spotify, BET, and Amazon Studios.
Power and light filled the room as the group discussed the desegregation in media and redefining Black stories while also humanizing how media portray us.
Antonio Brown, a former Tampa Bay Buccaneers player who partnered with Ye to launch Donda Sports, later joined the room and shared the recent controversy between him and the NFL. Ye commended Brown for leaving the Buccaneers after they wanted him to play through an injury. The football player said it was time to put himself first, so he did.
After the conversation, guests enjoyed a live performance from Ye’s Sunday Service Choir as they sang a collection of gospel music.
“The Future Brunch” created for Black Media is the first of its kind, and according to Ye and Lee, it won’t be the last.
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