It looks like Kanye West will be taking his talents to the beauty industry as he’s reportedly filed a trademark for Yeezy Beauty, Skincare, and Fragrance.
Fake eyelashes, bath gels, perfumes, and…scented pine cones are just some of the items you will be able to purchase from Ye’s new business venture Yeezy Beauty, Skincare, and Fragrance. According to TMZ, the 43-year-old recently filed a trademark that will encompass a variety of beauty, skincare, and fragrance products, including “makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, and perfumes.” Ye plans to include scented pine cones, deodorant, and toothpaste as well.
West’s interests in the beauty industry started back in 2017 when he filed a trademark for DONDA cosmetics, named after his mother who died tragically in 2007. It wouldn’t be a surprise to see West stepping into beauty as the new billionaire already has two successful businesses in his Yeezy apparel line and shoe brand deal with Adidas.