The Black Music Action Coalition is set to pay tribute to Keke Palmer, Jermaine Dupri, and the late Clarence Avant.
The annual event is a festive occasion dedicated to recognizing individuals in Black music who have actively contributed to advancing equity within the community. The coalition’s mission is to combat systemic racism within the industry by advocating for Black artists, producers, lawyers, and other professionals.
Avant will receive a distinctive tribute from the coalition in recognition of his contributions. The iconic music mogul was additionally a part of the BMAC board, alongside notable figures such as Quincy Jones and Irving Azoff. Avant passed away earlier this month at the age of 92 at his residence in Los Angeles.
“BMAC will always be honored to have had him on our Advisory Board,” co-founder Shawn Holiday said. “His life, and contributions to the industry, are unparalleled, his legacy will live on forever.”
Dupri will be presented with the Clarence Avant Trailblazer Award. This award has previously been given to notable individuals such as Motown Records CEO Ethiopia Habtemariam and Sony Music CEO Jon “Big Jon” Platt.
“As we come together at this year’s BMAC Gala. We celebrate the passion, artistry and activism that burns bright in the hearts of our honorees,” BMAC co-founder Willie Stiggers said. “They all have fearlessly embraced the power of music and entertainment to drive change and transcend boundaries.”
Additionally, the honoree list features Keke Palmer, who will receive the BMAC Social Impact Award. Rapper Trae The Truth will be granted the BMAC Change Agent Award, while Tariq Cherif and Matt Zingler, co-founders of Rolling Loud, will accept the BMAC 365 Award.
The gala will occur at the Beverly Hilton in Los Angeles on September 21st.
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