Kellogg’s And GLAAD Team Up To Release Pride-Themed Cereal

Kellogg’s is partnering with GLAAD to launch a new cereal, Together with Pride, to celebrate Pride month and support the organization’s efforts to accelerate acceptance for the LGBTQ+ community.

Hitting shelves in May, just ahead of Pride Month, Together with Pride, is made with berry-flavored rainbow, heart-shaped pieces and edible glitter.

The limited-edition cereal will be available at major retailers at a cost of about $4. For every box sold and every receipt uploaded to Kellogg’s Family Rewards official site, Kellogg’s will donate $3 to GLAAD.