Kellogg’s is partnering with GLAAD to launch a new cereal, Together with Pride, to celebrate Pride month and support the organization’s efforts to accelerate acceptance for the LGBTQ+ community.
Hitting shelves in May, just ahead of Pride Month, Together with Pride, is made with berry-flavored rainbow, heart-shaped pieces and edible glitter.
The limited-edition cereal will be available at major retailers at a cost of about $4. For every box sold and every receipt uploaded to Kellogg’s Family Rewards official site, Kellogg’s will donate $3 to GLAAD.
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