Kellogg’s & Little Debbie Team Up To Turn Swiss Rolls Into All-New Cereal

Breakfast is getting a sweet makeover with another collaboration between Kellogg’s and Little Debbie.

To commemorate the 60th anniversary of Little Debbie Swiss Rolls, Little Debbie Swiss Rolls Cereal is on the way. Since this is the first time the famed Swiss Roll is getting the morning treatment, Kellogg’s has rolled out the red carpet for the chocolate snack. According to a press release, the handheld roles are being transformed into crispy chocolate swirl puffs with a creme coating.

The Swiss Rolls Cereal is just the latest tasty delicacy in the Kellogg’s and Little Debbie universe. The companies have joined forces to turn several of the adored after-school snacks into delicious cereal. In 2020, the Oatmeal Creme Pie Cereal took the world by storm, followed by the Cosmic Brownie Cereal the following year and Nutty Buddy Cereal in 2022. Staying true to their yearly release, Kellogg’s is looking forward to continued success with Little Debbie.

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“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” stated Laura Newman, senior director of brand marketing at Kellogg Company.

Beginning in April, Swiss Rolls Cereal can be purchased in an 8.4-ounce box priced at $5.29 or the family-sized 13.5-ounce box for $6.49.