Kendrick Lamar Announced As Chanel’s New Eyewear Ambassador

Kendrick Lamar just secured another win.

Chanel has officially named him the new face of its eyewear line, with a campaign set to drop later this week.

In a statement, Kendrick kept it real, saying, “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”

This isn’t some random pairing. Kendrick’s already been in the mix with Chanel. He helped create The Button, a short film for the brand’s Spring/Summer 2024 couture show.

This collab comes at the perfect time.

Kendrick’s been on a crazy run, stacking up major wins in music and culture. From topping charts to shutting down the Super Bowl stage, his influence is undeniable.

Now, with Chanel in his corner, he’s showing the world that real artistry moves across industries.

Kendrick Lamar for Chanel, 2025. pic.twitter.com/fngRxtNWRJ

— Kendrick Lamar Updates (@KendrickChart) April 21, 2025