The Hear What You Want – Beats Studio Wireless campaign will make its TV debut with legendary athlete Kevin Garnett of the Brooklyn Nets. Directed by Paul Hunter and based on these athletes’ insights we explore the real vitriol of fans. We’ve also reinforced our unique partnership with athletes by showcasing how our headphones help them prepare for battle.
The Wireless connectivity and Noise Canceling will be featured here and we’ll also hint at power management and the Beats Acoustic Engine. The song featured in the commercial will be Aloe Blacc’s – “The Man”.
The first 60 second commercial will air during the Cowboys at NY Giants game 11/24 beginning at 1:24 PM PT during the third quarter and drive to the beatsbydre.com website for the full uncensored Director’s Cut. You can also see it during Monday Night Football on 11/25 as well as on Thanksgiving Day.
