Kim Kardashian just dropped a product that literally no one saw coming, and maybe no one asked for either.
SKIMS introduced its latest “most daring” creation yet: the Faux Hair Micro String Thong. The panty comes with a mix of curly and straight faux hair that covers the private area. The thongs are available in twelve different shades, because apparently, your carpet should now match your drapes or your mood.
The launch rolled out with a hilarious 1970s-style game show ad where the models flaunted the furry fit like it was the next big thing in lingerie innovation.
SKIMS announced the release with the caption, “Just Dropped: The Ultimate Bush.” The internet went wild. Some fans were obsessed with Kim’s sense of humor and bold marketing. Others said it’s a hard pass.
But love it or hate it, Kim K once again managed to break the internet, not with her famous selfies or shapewear, but with a thong that looks like it could star in a wilderness documentary.
The Faux Hair Micro String Thong is available now on the SKIMS website.
IT’LL NEVER WORK KIM.
IT’S REALLY GOTTA HAVE HAIR ON IT.