King Pin and Royce Monroe pulled up to The Baller Alert Show and didn’t waste a second getting into the unfiltered truth behind the music industry.
From day one game to insider breakdowns, the two industry OGs joined Ferrari Simmons and BT to put artists, managers, and labels on notice—your rollout is probably broken, and your team might not be qualified.
King Pin hit the ground running with a stat that left jaws dropped:
“87% of all music on Spotify isn’t monetized because it doesn’t have 1,000 streams… but that music still generates $47 million in revenue.”
According to him, the biggest problem with artists today is the obsession with fame instead of the business behind the music.
“They want the stardom, but they don’t understand publishing, catalogs, or even how to merge their profiles.”
Royce backed that up by breaking down just how much structure a real rollout requires.
“A label runs like a business—with departments, staff, systems. Artists trying to release music without a real team are setting themselves up to fail.”
And they didn’t just speak generally—they called out specific cases.
“We did an audit on Jello and A$AP Rocky’s Rolling Loud rollouts on our Uncut Game Podcast, and y’all would’ve been underwhelmed. Links were broken. Merch was outdated. No call-to-action. It was chaos.”
King Pin summed it up best:
“You’re bleeding pennies, and you don’t even know it. The team around you doesn’t understand the business.”
Beyond calling out the issues, they also brought solutions. Royce shared how he’s launching a 16-week Artist Academy course, and both emphasized the need for real education.
“Every artist should take that advance money and go see a lawyer and an accountant,” said King Pin.
“Budget that check like it’s your only check for three years,” added Royce.
And don’t think they let industry folks off the hook either. Royce took aim at lazy label staff who don’t go the extra mile:
“They’re salaried. If the artist fumbles, it doesn’t hurt them. That’s why you need your own team, your own accountability.”
As for who’s running the culture now? According to them, streamers are outpacing rappers in both money and impact—because they engage.
“Streamers talk to their fans. Artists are detached. That’s why fans are checking out,” Royce said.
The show closed with a powerful reminder from both:
“You are your own industry. If you don’t treat it that way, somebody else will treat it like theirs.”
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