Last month Kim Kardashian announced on her Instagram that the family’s longtime reality show, Keep Up With the Kardashians, would be coming to an end after 14 years and 20 seasons.
In a new interview with WWD’s special Beauty Inc. issue, momager Kris Jenner says that social media played a part in ending the show because they no longer have to wait for the show to deliver content to their fans.
“When we first started, there was no Instagram or Snapchat or other social media platforms,” Jenner told the publication. “The world has changed. Now there are so many; the viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real-time.”
“Social media is the fastest and most controlled way to get the message out,” she continued. “The consumer gets to see the products the girls are working on in real-time, and they know we’re going to get it out the door pretty quickly. The girls want them to be part of the journey to keep them engaged.”
On his radio show in September, Jenner told Ryan Seacrest on Air with Ryan Seacrest that it was “the right time” to end the show.
“I think the number 20, well, it used to sound good until 2020, but the number 20, it just seemed like the right time,” she explained. “I think for us to take a minute and breathe and everybody slow down a bit. Not slow down professionally, but just you know, figure out what our next steps are.”
However, a revival of the show in the future has not been ruled out. In the meantime, you can still keep up with the Kardashian-Jenner clan on their various social media platforms.
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