Baller Alert It's a lifestyle!
Cleveland Cavaliers star Kyrie Irving will reportedly be taking his talents to the big screen.
On Thursday, Pepsi announced that they will be turning the 2012 commercial character, Uncle Drew, into a full-length major motion picture.
According to ESPN, the beloved character is an older man, played by Irving, who hides his basketball skills and gets buckets in local pick up games.
“Pepsi and Kyrie Irving are looking forward to expanding the Uncle Drew universe,” Lou Arbetter, the general manager of Pepsi’s in-house production company, said.
Initially, the company signed the baller to a small marketing deal after the 2011 draft, however after the character became a widespread sensation, the company re-signed Irving three years later for more Uncle Drew magic.
“I’m really proud of what we’ve been able to build with Pepsi,” Irving told ESPN. “And even more excited for what’s ahead.”
If an Uncle Drew film wasn’t enough, Pepsi is launching a website and merchandise of the pickup game phenomenon that will be available just in time for the 2017 All-Star game.
Although a release date for the film has not been revealed, according to NBC Sports, the writer and plot have already been set. Apparently, there will be a slew of current and former ballers set to make an appearance in the film.
Who is ready for an Uncle Drew movie?
