LeBron James and Maverick Carter Raise $100 Million To Launch New Media Company

LeBron James has proven to be the king both on and off the court. The NBA star, who was once told to “shut up and dribble,” has partnered with lifelong friend and businessman, Maverick Carter, to launch a new endeavor. Named after the Akron, Ohio apartment complex where James once lived, SpringHill Co. aims to create and distribute a variety of content geared towards underserved audiences. By giving a voice to creators who are often ignored, the company hopes to provide a platform for people of color to gain creative control in an industry where they are overlooked.

Investment banker, Paul Wachter, stated, “This is ultimately a company that’s about point of view, the community you serve, and empowerment… This is a company designed to move the culture.” Committed to diversity, SpringHill’s employees are comprised of a mix between a 40% female and 64% people of color demographic. Additionally, the goal isn’t to center the media company on the back of LeBron’s star power. The company’s CEO, Devin Johnson, stated, “You can’t create a real digital business on a celebrity. We don’t do that with LeBron. He is our founder and our North Star, but the business isn’t built on everything touching him.” SpringHill’s investors include major financial service companies like Guggenheim Partners LLC and UC Investments. Its board is comprised of top names like Boston Red Sox Chairman Tom Werner, Tennis star Serena Williams, and Live Nation Entertainment Inc. CEO Michael Rapino.

When asked about the pressure of launching SpringHill, LeBron said, “I’m OK having that pressure of my community and other Black communities across America that look up to me and look to me for inspiration or for guidance.” He continued, “It’s just my responsibility, and I completely understand that. And so every day I leave my home, or I wake up out of my bed, I understand that it’s not just about me. I’m representing so many people.”

LeBron James and Maverick Carter LeBron James and Maverick Carter LeBron James and Maverick Carter LeBron James and Maverick Carter

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One comment

  1. WE AGREE LeBron James has proven to be A King both on and off the court as an NBA star.

    WITHOUT THE KING AND HIS NET WORTH OF OVER 400 MILLION THERE IS NO Spring Hill Co. PERIOD!

    Paul Wachter,Tom Werner, Serena Williams, Michael Rapino, Guggenheim Partners LLC, UC Investments and THE REST OF SpringHill’s investors WOULD NOT GIVE Maverick Carter THE TIME OF DAY NEVER-MIND A RETURNED CALL or ANY OF THEM JOINING HIS BOARD. SO PLEASE DON’T BLOW SMOKE WITH THE BS OF STATING:
    “…additionally, the goal isn’t to center the media company on the back of LeBron’s star power….but the business isn’t built on everything touching him” 

    BULLSHIT, I’M GOING TO WRITE IT AGAIN CEO DEVIN JOHNSON BULL, SHIT! 

    THE KING IS THE ONLY STAR AND THE BRIGHTNESS OF SUCH A STAR IS WHY OTHERS COMBINED FOR THE 100 MILLION. 

    HE CONTINUES BS WITH THE STATEMENT: “You can’t create a real digital business on a celebrity”

    REALLY? UM CAN WE SAY KARDASHIAN? 

    WHY WOULD THERE BE ANY PRESSURE?

    WHAT WOULD HAPPEN IN THE EVENT THE KING WALKED AWAY FROM THIS AND TAKES HIS TALENTS ELSEWHERE? 

    OUR VOICE HAVE NOT BEEN HEARD FOR YEARS, WE’VE REACHED OUT, AND STILL ARE REACHING OUT AND TILL THIS DAY.

    IT IS NOT “what” YOU KNOW IT HAS BEEN AND WILL ALWAYS BE “who” YOU KNOW AND HOW WELL THEY ARE WILLING TO “know” YOU…

    tru

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