Lil Nas X just landed a new gig as Taco Bell‘s first chief impact officer.
The partnership is a full-circle moment for Lil Nas, who worked at the fast-food chain five years ago. The collaboration will focus heavily on Taco Bell’s revamped breakfast menu, with food items tied to the rapper’s forthcoming “Montero” album.
The 22-year-old confirmed that he is officially back with the company in a tweet on Monday.
life has come full circle, i officially work at taco bell again. https://t.co/Z0xWBdHIFS
— ☆ (@LilNasX) August 23, 2021
Taco Bell CEO Mark King praised the beloved and often controversial rapper, stating that Lil Nas X “knows the job, the experience, and the culture Taco Bell creates for its fans, including its people.”
This is the latest fast-food chain to align themselves with innovators within the culture to put new spins on their menu offerings and initiatives. McDonald’s teamed up with BTS, Travis Scott, and Saweetie, while Wing Stop has maintained a years-long relationship with Rick Ross, who owns several of the chicken wing restaurants.
Lil Nas X is expected to be seen in his new position within the next month as Taco Bell brings back their breakfast menu to most locations.
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