Rapper Lil Yachty’s collaboration with REESE’S PUFFS is transformative.
“It was just another way to put my stamp on the partnership with Reese’s Puffs and do something out of the box that would be fun for fans,” Lil Yachty said in a statement.
Lil Yachty’s cereal B.O.A.T. will elevate everyone’s breakfast experience. The one-of-a-kind cereal bowl features Bluetooth capabilities, a “Milkcuzzi,” a wireless remote, a chrome eat em’ up spoon, and a box of Lil Yatchy’s REESE’S PUFFS.
“The fact that yesterday we lived in a world without a Milkcuzzi and today we live in a world with a Milkcuzzi is a testament to the enduring power of creativity in a cynical world,” Josh Fell, partner and chief creative officer at Anomaly LA, said in a statement.
The cereal boat was sold for $149.99 on reesespuff.boats
“Lil Yachty has been an amazing partner and his personal touch can be seen in every piece of this collaboration,” Mindy Murray, senior marketing manager at General Mills, said in a statement. “What better way to close out this partnership than releasing a larger-than-life Lil Yacht?”