Pepperidge Farm partnered with Frank’s RedHot for limited-edition Goldfish Frank’s RedHot crackers.
Campbell Snacks, the parent company of Pepperidge Farm, Chief Marketing Officer, Janda Lukin, said that the company received more than 35,000 requests for hot flavored crackers.
“The No. 1 requested flavor for Goldfish was hot and spicy,” Lukin told USA TODAY. “We wanted to bring the heat with an unexpected partnership between Goldfish and Frank’s that fans will love.”
In a 2020 survey conducted by Kalsex, a producer of spices and herbal extracts, more than half of customers choose spicy options for their meals.
“It is enjoy at your own risk. But we’ve learned that older kids are looking for bolder flavors as well,” Lukin said. “This flavor is for the older, mature audience, who requested and can handle the heat.”
The hot sauce-infused fish crackers will be available in May while supplies last.
A 6.6-ounce bag of the Goldfish Frank’s RedHot crackers will cost $2.49.
The brand is looking to expand its flavor portfolio.
“We’ve got a really fun roster of partnerships and flavors that’ll be coming up very shortly,” the Chief Marketing Officer shared.
.@GoldfishSmiles heard hot fish summer is coming up. You in?
— Frank's RedHot (@FranksRedHot) April 27, 2021
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