A Los Angeles university plans to offer a Nipsey Hussle class in spring 2023.
On Wednesday, the rapper’s business partner David Gross announced on Instagram the “The Marathon Continues Building Brand Through Culture” course at Loyola Marymount University’s College of Business Administration.
“Next month, the TMC takeover of higher education begins with a class I’ll be teaching, ‘The Marathon Continues Building Brand Through Culture’ at Loyola Marymount’s business school,” he wrote. “The class will focus on Hussle’s genius and authenticity in his approach to business and life.”
He explained, “I gotta give flowers to Mitchell Hamilton (@thefreshprofessor), a tenured professor and the head of the Marketing Department at Loyola Marymount’s business school (@lmucba). He reached out to me and Nip in 2017 and asked if we’d teach a class at the business school. He gave us carte blanche, with the caveat that we were authentic and didn’t water anything down because we were in a university environment.”
Adding, “The class was a hit, and it led to a second class the following semester. This was the Spring of 2019, so we never got to finish the class. #LLNHTG.”
“This course focuses on brand-building strategies and tactics that are motivated and driven through cultural influence,” the class description reads. “Weekly guest lectures will be led in person by some of the most influential people in the music and entertainment industry.
“The lecture series follows the legacy left behind by the late, great Professor Nipsey Hussle, who taught LMU A-LIST students the art of branding ‘The Marathon Way.'”
“Mitch has reached out to me several times in the following years, extending the opportunity to return and teach another class,” he said. “He always told me I could teach whatever I wanted if it would both challenge and inspire his students.”
He continued: “It’s finally time like to go back this Spring to teach the class that honors Nip’s enormous legacy and analyzes how he was able to put a dent in the universe by creating the most resonant brand to come out of the culture #TMC.”