Martha Stewart Expands Her Empire with New Skincare Launch

Martha Stewart is adding skincare to her portfolio with the creation of Elm Biosciences, a new brand developed alongside board-certified dermatologist Dr. Dhaval Bhanusali.

The line will focus on aging skin using a clinical approach supported by years of research. The collection launches with two products designed to work together. The A3O Elemental Serum, $135, is formulated with the A30 complex to address dehydration, irritation, and damage caused by UV exposure.

The Inner Dose Daily Skin Supplement, $50, is a capsule intended to support skin health from within by targeting inflammation, oxidative stress, and hormonal changes.

Elm Biosciences has been in development for five years with input from 350 dermatologists. Stewart revealed that she has been using each version of the products throughout the testing process.

“I set out years ago to take care of my skin. Along the way, I met Dr. Bhanusali, and we started doing our research and development to create a skincare line unlike any other. I have been using our products for the last five years in all developmental iterations, and I must say I am extremely pleased with the results,” the lifestyle mogul said in a press release.

Stewart explained that the brand is meant to appeal to a wide audience.

“Cells die. Skin ages. We’re aging the minute we’re born. So you have many opportunities to kind of halt that, or to at least prolong the health of your skin. And that’s what we’re trying to do here,” she added.

Elm Biosciences will officially be available in September, marking Stewart’s latest venture into lifestyle and beauty innovation.

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