Mary J. Blige is trending on social media after announcing her boot collaboration with Giuseppe Zanotti.
Fans were surprised to see that “The Mary Boot,” a shiny rose gold thigh-high with a chunky heel, was selling for a steep $1,295 on giuseppezanotti.com.
On X, numerous users suggested that the high price tags weren’t aligned with her target audience, proposing that she should have partnered with Steve Madden instead.
However, die-hard fans rushed to her defense, arguing that Mary has never been cheap, and her aesthetic has always exuded luxurious “rich auntie” vibes. Furthermore, the boots sold out online on Tuesday, proving the point.
Many believed Giuseppe was the top pick for the R&B legend, asserting that Mary wouldn’t be caught wearing Steve Madden boots.
Yall: Mary’s audience can’t afford that boot
*24 Hours after it drops*
I present to you Mary’s Audience pic.twitter.com/Cqv92H6f73
— The Neighborhood Publicist (@nhoodpublicist) May 14, 2024
No way y’all heard this song and thought Steve Madden. Mary J Blige been a RICCCHHHH auntie. pic.twitter.com/5XL8IDhapz
— Savia (artist)👩🏽🎨🎨 (@saviaivas) May 14, 2024
When has anybody seen Mary J. Blige in Steve Madden?! LOL
— Candice Marie Benbow (@CandiceBenbow) May 14, 2024
Mary isn’t even seen without a designer bag or belt, and yall saying she should’ve had a deal with Steve Madden?!?!?! pic.twitter.com/72FTPWicZC
— Tyrant. 🇩🇲 (@JLaCocaina) May 14, 2024
Me when Steve Madden makes their own version of the MJB Giuseppe boots pic.twitter.com/Lw0PyvCMwF
— Lil’Ney (@motorcityoprah) May 13, 2024
One minute y’all making fun of people who can’t afford to get a side tooth, then the next minute, y’all saying MJB should’ve did a collab with Steve Madden, because the girls can’t afford Giuseppe.
Y’all aren’t as rich as y’all portray on this app.
— k a r y. (@itsKARY_) May 14, 2024
not y'all thinking mary j. blige was going to be booted in payless… it's like your brain cells are constantly boxing each other out under a basket with no rim. pic.twitter.com/5SH4uNFt1e
— in charge of the girls (@AmeriKraut) May 14, 2024
(I think any surprise around Mary J. Blige’s boot collaborator is rooted in personal perception of who she is, not brand misalignment on her end.) pic.twitter.com/7E7PvjKXq9
— issa rae’s favorite reporter. (@TheGreatIsNate) May 14, 2024
The boots yall thought THEE MARY J BLIGE was gonna be selling 😮💨 pic.twitter.com/sRirm6nJmE
— 𝕜𝕚𝕠𝕟 . (@MrFlyyyGuyyy) May 14, 2024
Mary J Blige is teaching us a Million Dollar Lesson
It’s that everybody is NOT your target audience!
This new collab between Mary J Blige and Giuseppe Zanotti is genius!
Mary has been known for having the thigh high boots as a part of her signature look since the 90s
There… pic.twitter.com/8QZGhRdvAr
— Sierra Nicole (@itsSierraNicole) May 13, 2024
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