Master P for Rap Snacks
(Photo by Amanda Edwards/Getty Images)

Master P Says Black People ‘Didn’t Benefit’ From Black Panther’s Success

As an independent artist in the music industry, Master P leveraged his rap career to become one of the most prominent entrepreneurs and moguls in the game. 

Now, Master P is opening up about Black content, all while explaining the cultural impact of projects like ”Black Panther.” 

In an interview with The Breakfast Club, the 50-year-old businessman said it’s important for Black creatives to own their content, using the record-breaking film, ”Black Panther” as an example. Master P explained that while representation is important, the film’s box office success wasn’t necessarily a win for Black culture. 

“You got to realize why it’s so important,” P said. “When we do a project like Black Panther, we didn’t benefit off that man. Like black people was in the movie, and we were happy and excited, but it wasn’t us.” 

Despite the lack of Hollywood support, the mogul shared the process of independent filmmaking and funding his own project, ”I Got the Hook Up 2.” He said he believes that he would get more support if he was a “white man.” 

“We did this for the budget, we did it more, and we did it for millions of dollars, but imagine if we had hundreds of millions of dollars to make a project? How would it look?” Master P continued. “This is the growth. This is why this is important because we’re coming back into the community, putting money back into the community. But it’s a process. We got to grow with this. Just like I did with music.”

Elsewhere, the Louisiana native expressed his confidence in the amount of effort the team put into ”I Got the Hook Up 2” and said he believes his upcoming film is going to be the “biggest movie ever.”

“I showed y’all a couple of trailers and y’all said ‘Oh, this can’t be bigger than Black Panther’ why not?” he said. “And if it’s close to Black Panther it’s successful. We didn’t create Black Panther. We definitely didn’t own Black Panther.”

About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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