Mattel Releases a New Barbie Honoring Madam C. J. Walker’s Legacy

Mattel has been at the center of inclusion in their recent Barbie launches. Now, they are taking the children back to class and honoring the legacy of a significant woman in history, Madam C. J. Walker.

The African American philanthropist, entrepreneur, and political and social activist is the first female self-made millionaire in the United States of America.

Famous for making a successful haircare line with inclusive products, it’s only fitting Mattel made Walker into a Barbie doll.

Barbie posted about the doll on Instagram, showing the incredible features.

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Barbie captions the post, “Don’t wait for opportunities to come – make them.” 

“#Barbie is proud to introduce Madam CJ Walker as the newest doll in the Inspiring Women line. 

With a sharp instinct and unflinching determination, Madam Walker was the nation’s first self-made female millionaire, creating a business that pioneered modern Black haircare,” the post continues. 

Barbie reportedly got in touch with A’Lelia Bundles, Madam C.J. Walker’s great-great-granddaughter, who shared the businesswoman’s favorite colors and cultural knowledge of the era’s beauty standards and styles.

The new Barbie doll retails for $35 and is available on Mattel’s website, Walmart, Target, and Amazon.