Maya Rudolph has a new gig with M&M’s, and that is to restore order after the backlash from the “spokescandies” rebranded appearances last year.
If you recall, people were in an uproar when the candy brand gave their animated characters a gender-neutral makeover. The green M&M went from rocking high-heeled boots to sneakers, while the brown M&M got a fresh pair of white Easter Sunday pumps. The new images were printed on the candy packages, and though Mars, the parent company, was working to be inclusive of every customer, people had an issue with it.
In a statement shared on the M&M Instagram page, the company admitted that they weren’t sure if many people would even notice the character’s wardrobe change. But, living in the internet age, consumers tend to catch everything. Therefore, M&M has placed its spokescandies on the shelf and introduced Randolph as a replacement.
“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” the statement read. In a separate IG post, they called the actress the “Chief of Fun.”
The “Saturday Night Live” alumni, who happens to be a “lifelong lover” of the chocolate-coated peanuts, said being the face of the campaign was an honor.
“I think little Maya would be thrilled to get to work with M&M’s,” she told “Today.”
Randolph will appear in commercials and other social media marketing materials. Have no fear, the spokescandies will still make the occasional appearance.
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