How far would you go to get a McDonald’s McRib for free? This Wednesday, McDonald’s iconic barbecue sandwich will return to restaurants nationwide.
Before McRib’s arrival – which McDonald’s has dubbed the “sauciest moment of the year” – the fast-food restaurant is giving away 10,000 free sandwiches to hungry fans with its “Shave 4 McRib Sweepstakes.”
“Beard or no beard, prepare for the McRib with a shave – or even a facial mask –because anyone can participate, from your brother to your mother, sister-in-law or cousin’s roommate,” McDonald’s said in a news release Monday.
The release said, “post a picture of your cleanly-shaven or baby-smooth face on your public Twitter or public Instagram profile using #Shave4McRibSweepstakes and tag @mcdonalds.”
The first 10,000 entries will receive a code for a free McRib through McDelivery with Uber Eats, while supplies last.
The McRib made its national debut in the early 1980s, it came back last October 2019 for a limited run, but it hasn’t been available nationwide since 2012.
In a Statement, David Tovar, McDonald’s vice president of U.S. Communications, said, “Our bearded fans know… facial hair, and the McRib just don’t mix – believe me, I’ve tried.” He added, “with the nationwide return of the McRib, we’re helping fans enjoy every delectable moment by encouraging them to shave for a chance to win a free McRib.”
Tovar said McDonald’s is working with No-Shave November. The non-profit organization raises funds for “cancer research, prevention, and education” and is “a month-long journey where we ask participants to put down their razors and ‘get hairy’ in the name of cancer awareness,” said Monica Hill, No-Shave November senior executive director.
According to the release, McDonald’s says the McRib purchases Wednesday “will help support our donation to the charity’s cancer initiatives.”