A McDonald’s owned barbershop has been opened in Sweden, where apparently hairstyles from the ’90s are back in style.
One of the top haircuts is a cut with a part down the middle, and bangs frame the face. Leonardo DiCaprio and soccer player David Beckham have been known to rock the styles, which may be part of why it’s coming back in style.
Well, McDonald’s has looked at the fad as a marketing scheme. According to them, the haircut resembles the infamous Golden M’s used to spell out McDonald’s. That is why they have opened up the first-ever “Golden M Barber Shop” located in Stockholm.
If you’re interested in the cut, you can go there and ask for “The Golden M.”
“When we realized that people were wearing our Golden Arches, we had to act,” said Staffan Ekstam, the marketing director at McDonald’s Sweden. “We started the M Barber Shop not only to guard our Golden M, but also to claim it once and for all. The salon is a celebration dedicated to our beloved ambassadors — a helping hand to guide them on how to keep their M’s in perfect trim, even when we can’t move around as freely as we usually can.”
And they were right; two hours after opening their doors, all appointments were booked.