Mcdonalds is in the Christmas spirit this year, they’re feeling a lot more like Santa and less like the Grinch with its new meal deal.
On Monday, December 24, the chain will begin to give away the fictional Christmas character’s favorite foods, or at least foods Mcdonald’s thinks they would love. The only catch: Diners must make a $1 minimum purchase and place the order through the McDonald’s app.
The new meal deal will feature a different menu each day, beginning with a double cheeseburger to honor the Griswold family from “National Lampoon’s Christmas Vacation.” They will also feature a Mcdouble for John McClane from “Die Hard,” medium fries for Rudolph, coffee for Scrooge, and a McCafe item for Frank Costanza from “Seinfield.”
On Christmas Eve, McDonald’s is giving away free chocolate chip cookies (for Santa) without the $1 minimum purchase.
According to Morningstar analyst R.J. Hottovy, Mcdonald’s regularly tries to entice customers with their app and a variety of promotions and coupons, as well as a limited rewards program aimed at boosting coffee sales. Hottovy says that increasing the app’s user base is “key,” because the promotion could build customer loyalty.
Digital ordering and a larger emphasis on customer loyalty will also be in focus for the chain next year when it launches a new rewards program called MyMcDonald’s.
In recent months, celebrity meal deals have also been successful in sales for McDonald’s, like when they partnered with singers Travis Scott and J Balvin. Both meals, along with the Christmas promotion will create buzz without adding much extra work for employees.