McDonald’s is gearing up to debut its meatless burger, the McPlant, in 2021.
The fast-food chain revealed the healthy burger option on Monday. The company plans on testing it next year within various markets.
“As we have worked to better understand customer demand, some markets around the world have tested plant-based products. Informed by those learnings, we have created a delicious burger that will be the first menu option in a plant-based platform we are calling McPlant. McPlant is crafted exclusively for McDonald’s, by McDonald’s,” said McDonald’s International President Ian Borden.
This is not the restaurant’s first time diving into the world of plant-based menu options. In September of last year, McDonald’s teamed up with Beyond Meat to debut the Beyond’s P.L.T. burger in their Ontario, Canada market. That initiative quietly ended in April for unknown reasons despite Beyond Meat being very “pleased with the test.”
“Our Plant-Based Burger was being tested in several markets until April 6th. We have no current plans to bring it back to our menu at this time,” the official McDonald’s Canada Twitter account confirmed at the time.
McDonald’s has not yet provided details on the exact ingredients in the McPlant as of yet, but they have said that they did not want the McPlant to be the only plant-based option offered.
“In the future, McPlant could extend across a line of plant-based products, including burgers, chicken-substitutes, and breakfast sandwiches. And, we expect some markets will test the burger next year. We are excited about the opportunity because we believe we have a proven, delicious-tasting product. When customers are ready for it, we are ready for them,” Borden continued in his statement.
