Newlyweds Meagan Good and Jonathan Majors Debut Joint Fitness and Healing Brand

Meagan Good and Jonathan Majors are not just newlyweds, they’re also business partners.

The two recently introduced their joint wellness brand, Honor Culture, during a launch event in Medellín, Colombia. The brand focuses on total wellness by combining physical health, mental clarity, and spiritual growth. Honor Culture will offer curated events, online content, and its own line of fitness apparel.

The couple first teased the rollout on Instagram with coordinated workout photos. One caption read, “Something’s coming…stay tuned @h0n0rculture,” hinting at what they had in the works.

Their first event was hosted alongside Limitless X Holdings at the Limitless Wellness House. Jonathan reportedly led group sessions, while Meagan took the mic to share their intention behind the brand.

“It’s not just about fitness or merch,” she said during the event. “This is about shifting how people view healing. It’s a call to take your journey seriously, to restore yourself, and to build a stronger relationship with your mind and body. That’s what Honor Culture stands for.”

This venture comes months after Majors was found guilty of assault in late 2023.

It’s clear that Honor Culture isn’t just a passion project for Meagan and Jonathan—it’s a reflection of where they are in life.

After a whirlwind year of public scrutiny and private growth, the two seem focused on channeling their energy into something meaningful.

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