It’s truly always something on the internet these days. The latest hashtag to take Twitter by storm is #MethWeAreOnIt – South Dakota governor Kristi Noem’s new campaign tagline.
To bring awareness to the meth epidemic in South Dakota, Noem has launched a new campaign with the catchphrase “Meth. We’re on it.” “The mission of the campaign is to raise awareness – to get people talking about how they can be part of the solution and not just the problem,” Noem told the Argus Leader Monday afternoon. “It is working.”
South Dakota’s meth crisis is “growing at an alarming rate” and affects every community in the state, Noem said in the campaign’s public service announcement. “This is our problem, and together, we need to get on it,” Noem said. Noem called the new campaign a “bold, innovative effort like the nation has never before seen.”
South Dakota residents will see the ad on social media, billboards, and in TV commercials. The mission is to have the message seen by everyone in the state and to educate communities on the signs of addiction and the resources that can help people who are addicted the drug. According to the state’s finances website, the Department of Social Services paid a Minnesota ad agency just a little less than $449,000 for the work on the campaign. “I am confident South Dakota can lead the country in this effort and demonstrate ways we can aggressively combat addiction and spark opportunities for recovery,” Noem said.