Michael B Jordan Superman
(Photo by David Becker/Getty Images for The Blackhouse Foundation)

Michael B. Jordan Accused Of Cultural Appropriation After Announcing Rum Brand

Actor Michael B. Jordan announced that he’s the latest to throw his hat into the ring of celebrity-owned liquor brands. Subsequently, he was met with swift backlash and claims of cultural appropriation over the name.

People took issue with the name of the rum brand, J’OUVERT. According to an explanation on the rum box, the same is “Derived from the Antillean Creole French term meaning ‘daybreak,’ J’OUVERT originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements. Crafted on those same islands, J’OUVERT Rum is a tribute to the party start.”

Critics are questioning what ties Jordan has to Trinbagonian culture and for trademarking the name.

“Michael B Jordan got to trademark “J’ouvert,” and it was allowed?” one user questioned.

Another user questioned whether or not the trademark was a joke.

One Twitter user brought up future implications of using J’Ouvert as the name of a rum. 

Another user referred to Jordan as gross, with a reminder that one of his most prominent roles to date was centered around being anti-colonization. 

And another tweet questioning his ties to the culture.

 

About ErinBoogie

Erin Boogie is a blogger for BallerAlert.com and producer/co-host of the weekly radio show In the Field Radio.

Check Also

Lawsuit Claims Yung Miami Transported "Pink Cocaine" From Florida To Virginia For Diddy

Court Docs Claim Yung Miami Transported “Pink Cocaine” From Florida To Virginia For Diddy

Yung Miami is being accused of flying drugs to Diddy during their romance. Things have …

Leave a Reply

Discover more from Baller Alert

Subscribe now to keep reading and get access to the full archive.

Continue reading