Michael “Blue” Williams is relaunching his Family Tree Entertainment business.
Together with Outback Presents, they have launched Family Tree Services, a management and record label.
The company’s service will include artist development, music production, DSP placement, radio promotion, public relations, digital advertising, and more.
With over three decades in the industry, he has built the careers of successful A-listers such as Outkast, CeeLo Green, Jodeci, Nick Cannon, Eric Benet, Ceelo Green, Macy Gray, Nas, Faith Evans, Big Sean, and many others.
Currently, K. Michelle, Soulja Boy, DJ Chose, Yung Pooda, and Vanity Rose, a new hip-hop group from Atlanta, are signed to its roster.
Blue Williams himself has evolved over the years to become one of the “Top 5” executives in Hip Hop history.
As he has done in the past, Blue intends to shake up the music industry as he has done before.
When it comes to signing deals, artists face challenges that can hurt rather than help. Blue, along with his team of dedicated and passionate professionals, plans to support and nurture their artists who require a bit more time to learn.
According to Minority Partner/Advisor Richard Sanders, he believes that “As the independent sector continues to grow, the timing is perfect for Blue to reactivate Family Tree. The need is greater than ever for artists to have the tools and support required for self-releasing music and building audiences through creative marketing and strategic touring.”
When asked about shaking up the industry, Williams responded, “Disruption. I want to disrupt the game and do things that people aren’t already doing for their artists.”
He added, “We want to disrupt the norm in the touring space, label space, and the management space. We want to put Family Tree back at the top of the management game. I am creating a label that artists want to be signed to, and they feel is a real partnership. Artists should be supported in multiple areas besides just their music career. This includes: starting a business, shooting movies, etc.”