Michael Jordan Endorsements Worth More Now Than Ever

Not all ballers get out the game and go broke, it seems like these days Michael Jordan’s endorsements are worth even more than when he was at his prime. Even after being retired for 8 years, the Jordan Brand is still very profitable according to a recent Forbes article. MJ raked in nearly 60 million dollars last year and the majority coming from his Nike endorsements. 

Nike is still Jordan’s most profitable endorsement. Although, Jordan inked a $2.5 million contract with the company, straight out of college in 1984 – his endorsement checks are higher now since his brand has exploded. His annual revenues from Nike alone bring him an estimated $1 billion, with Jordan’s brand market share coming to a whooping 71%. Nike follows after with a share of 22%, with Adidas and Reebok owning the rest at 3% and 2%. Not to mention, Jordan has other well-known athletes under his brand umbrella, such as Derek Jeter, Dwyane Wade, Carmelo Anthony and Denny Hamlin also bring a considerable amount of traction insuring Jordan’s financial coiffures remain full.

Keep in mind Jordan signed his $2.4Million deal with Nike in 1984 straight out of college. Look at him now! Between that and the other endorsements throughout his career (Gataorade, Fragrances, Mc Donalds etc) Jordan is still one ballin’ brotha!