Forever First Lady Michelle Obama is hosting a new six-episode project for Instagram about getting into college.
The show, “A Year of Firsts,” is set to debut in mid-January, and will follow first-generation college students through their freshman year, according to Engadget. Each episode will begin with a message from Obama, explaining some of the obstacles within the enrollment process. Then, viewers will hear from students themselves, the publication reports. The show is expected to wrap up in June.
“We’re teaming up with ATTN: to share the stories and experiences of four first-year college students from across the country,” Obama said in a video shared on the Instagram page of ATTN, a digital media company that focuses on videos by millennials.
The students, Regan Dunn, Haseeb, Linette Delgado, and Robert Booker, share intimate moments of their new college lives.
“Each of them has overcome tremendous odds to get where they are, and throughout the year, they’ll tell us what that first year of college is really like: the ups, the downs and everything in between,” Obama continued.
According to Engadget, the series is a collaboration project between Obama’s Reach Higher and ATTN, which is the media company responsible for the IGTV show with Joe Biden and another with ”Stranger Things” star Caleb McLaughlin. Those shows addressed topics like fake news and teen self-esteem, respectively. There is also an anti-bullying IGTV series from Jonah Hill.
The collaborative team of ATTN and IGTV are developing a workable model that benefits them both. For ATTN, IGTV is a way to reach teens where they are, directly on the social media platform, and for IGTV high-profile partnerships with celebrities is a way to drive viewers and keep viewers using their service.
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