Move Over, Tom Ford and Dior—Hellmann’s Drops Mayonnaise-Inspired Fragrance

Move over Tom Ford Oud Wood, Dior Sauvage, Baccarat Rouge 540, and Santal 33 — there’s a new fragrance in town.

In an interesting collaboration, Titans quarterback Will Levis has teamed up with Hellmann’s to create the world’s first-ever mayonnaise-inspired fragrance, “Will Levis No. 8.” This fall, you can smell like the loved (and sometimes hated) sandwich spread.

This limited-edition fragrance, launching just in time for football season, is priced at $8. Its 30mL bottle promises to capture the “irresistibly rich and creamy essence” of mayo. The bottled scent also includes notes of tart, mayonnaise accord, musk, vanilla, and even a hint of coffee.

“With the release of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other,” said Levis, who secured a lifetime supply of mayonnaise last summer. “I’ve eaten mayo, drank mayo, and now I can finally smell like mayo. It’s transformative.”

Hellmann’s Head of Marketing, Chris Symmes, chimed in, “We’re the first condiment brand to design a fragrance after our product—because why not? Will Levis was the perfect partner to help us unite both condiment and football fans alike.”

If you’re interested in smelling like mayo, head to willlevisnumber8.com to snag a bottle.