If it ain’t broke, don’t fix it. But Netflix doesn’t see it that way. If you’re sharing passwords, be ready for a change.
The streaming platform has officially begun its crackdown on account password sharing.
On Tuesday, Netflix said it is now sending emails to all US subscribers who share passwords with people outside their households. The goal is to limit password sharing.
“Your Netflix account is for you and the people you live with — your household,” the email reads, but there are options for sharing the account.
Users can share their account with someone outside a household by transferring a profile to a new membership that they pay for or by adding an extra member to their account for an additional $7.99 monthly fee.
Initially, the platform somewhat allowed password sharing partly because it helped them in popularity. But last year, the company announced that it would crack down on password sharing because it hurts its bottom line.
Apparently, an estimated 100 million-plus households worldwide share an account. So yeah, do the math on that.
Canada, New Zealand, Spain, and others have already witnessed the password-sharing crackdown.