Netflix users in the United States will now be paying more to enjoy their favorite series and movies, as the platform has decided to up the cost yet again.
The standard plan will now cost users $14 per month while the highest-price premium plan will see a $2 increase, taking it to $18 per month. The basic plan will stay at $9 a month. However, that option only allows for one user to be logged into the account at a time and does not include HD programming. In under two years, the company has increased the price of its standard plan by $3 and the price of its premium plan has risen by $4. The last price increase was seen just last year in May.
In a statement, the company justified the price increase, explaining that it was necessary in order to continue providing fresh content.
“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members. We’re updating our prices so that we can continue to offer more variety of TV shows and films — in addition to our great fall lineup. As always we offer a range of plans so that people can pick a price that works best for their budget.”
Increasing the price in the U.S. especially during the global pandemic which has led to financial hardships of many is a huge gamble for Netflix. The U.S. and Canada combined share nearly 73.1 million of the total 195 million global subscribers.